Voice of the Customer Takeaways: Equinix

On a bi-monthly basis, we host Voice of the Customer series—our internal webinar series where Personify Health hear directly from a client. In August, we featured the energy, passion, and expertise of the Program Manager of Global Wellbeing from Equinix, Inc.

Equinix, based out of Redwood City, CA, provides data and network hosting and colocation facilities where ISPs, telecommunications carriers, and content providers can locate equipment and interconnect networks and operations. The company also offers colocation-related services to provide clients with cabinets, operating space, and storage. Altogether, Equinix operates more than 240+ data centers around the world, and international customers make up about one-third of sales.

A client of Personify Health since 2016, Equinix takes a holistic approach to health and wellbeing, supporting all aspects of the person to ensure total wellbeing for all their employees wherever they are in the world. Currently, Equinix has 4,000 total eligible lives and 59% enrollment in their Personify Health program, garnering 53% engagement in the platform.

Each Voice of the Customer session is hosted by our Chief Commercial Officer, who conducts an insightful Q&A with our clients to draw out insights, ideas, and inspiration. And now, we’d like to share that insight with the rest of you, too.

Top takeaways from our session with Equinix:

• Quick and easy access increases engagement. One of the top reasons Equinix members loves Personify Health is because it feels like “anti-social media” and in an age where we're so overwhelmed with social media, it doesn’t feel like an obligation to log in when it’s quick and simple. The average time Personify Health members typically spend in the platform each day is under seven minutes, enabling them to “get in, get the things, and then get out and live your best life.” 
  
  What's more, is that these little engagements add up to big savings and major impacts! Equinix, in partnership with Mercer, conducted a study that showed just that - compelling VOI (value on investment) and ROI. View the full case study.
• Social connection increases motivation. For Equinix, Personify Health gives employees a “really beautiful opportunity to connect” with similarly motivated colleagues. Through the platform, members can connect with other members who are also trying to make the same habit and lifestyle changes. Each quarter, Equinix holds a competition to win a massive prize within their LeveledUP! program for members who are trying to reach higher levels within the platform. Once a member hits level four, every 500 points they achieve gets them entered in a drawing to win either a Peloton bike, a rowing machine, or a treadmill desk. Members can continue to accumulate tickets to increase their chances of winning – talk about motivation!
• Adults need to play too. Through Personify Health’s gamification and incentives programs, Equinix can reward members for more than just completing activities within the platform, including internal events which help to real their goals such as attendance and engagement. “And who doesn’t like cash rewards?”
• Equinix looks to Personify Health to solve many of its challenges, including inclusivity and mental health.
  • Inclusivity - With Equinix’s employee population spanning 30+ countries in 240+ data centers and 37+ global office locations within a variety of roles ranging from field workers to executive leadership, it can be challenging to offer an all-inclusive health and wellbeing program. And where the entire organization isn't currently eligible to join the platform yet, there are some that feel a sense of "FOMO". 
  • Mental health - Equinix’s workforce was considered essential workers throughout the pandemic ensuring the internet stayed up and running in even the toughest of times, so although, for the most part, things have begun to settle back into "normalcy" many of their employees are still dealing with the negative effects of this stress on their mental health. 
• DEI is critical to Equinix’s business. At Equinix, DEI is on the top of their lists of priorities to continue growing and weaving into the fabric of who they are as a global organization. Their DEI initiative, known as DIB (diversity, inclusion, and belonging) is owned by their Community and Belonging Team and is present in all 30+ of their locations around the world. Revolving around three main pillars, Equinix focuses on wellbeing, DIB (inclusive of their ERGs i.e., BlackConnect, PrideConnect, Equinix Women’s Leadership Network, GenteConnect, VetConnect, ConnectAbilities, FaithConnect, InterAsianConnect, and more), and We Are Equinix local teams in addition to their Community Impact team (formerly known as Equinix Impact). Through Personify Health, they've amped up their DIB events by plugging in and promoting DIB-related content and challenges, including Healthy Habits (i.e., Bias at Work) to generate awareness and increase participation in DIB in the workplace.