Communications Strategy: Messaging, tools, and support to drive engagement

In today's dynamic and fast-paced healthcare environment, communication is key to ensuring that members are engaged and empowered with the information they need for their health and wellbeing.  

At Personify Health, we’re committed to supporting you with a robust, turnkey communications strategy. Our member-centric engagement approach is designed to help you deliver timely, relevant information that drives meaningful health outcomes and empowers members to take control of their health. 

Member Communications 

Our member communications capabilities encompass a wide range of on-demand and custom communications. Through our Member Communications and Engagement Catalog, we offer resources to help you effectively communicate with your members across a variety of channels.

If you're interested in investing in a more personalized experience, we can help you tailor communications based on your unique goals with our Custom Communications offering.

On-Demand Communications 

Our Member Communications and Engagement Catalog is a treasure trove of assets and resources designed to support you in your communication efforts. From pre-launch communications to wellbeing champions toolkits, our catalog is a one-stop shop for all your communication needs.  

Here, you can discover materials to build excitement for program launches, suggested email copies, content for social channels, and planning recommendations. This comprehensive catalog is designed to empower you and your team to effectively communicate and engage with your members. 

Custom Communications 

Custom communications provide our clients with the freedom to unleash their creativity and develop unique campaigns that reflect their brand and resonate with their members. With the support of our team, clients can collaborate to craft messaging that aligns with their organization's values and resonates with their members, driving meaningful engagement and fostering a sense of community. 

Communications Channels 

Whether in the field or in the office, our printed and digital communications assets allow you to connect with your members wherever they are located. Leveraging a diverse range of channels, you can ensure that your messages reach their intended audience.  

We’ve designed our multi-channel approach to maximize reach and ensure that key communications are delivered effectively, and members receive the information they need through channels they prefer. 

Wellbeing Champions 

Harnessing the power of grassroots communication, our Wellbeing Champions toolkit empowers our clients to establish a network of trusted and familiar sources of inspiration and information. By recruiting wellbeing champions and providing them with the necessary resources such as posters, digital displays, and email invitations, our clients can significantly improve program engagement. Wellbeing champions serve as advocates within their organizations, driving enthusiasm and participation to create a culture of wellness and engagement. 

From our experts: Tips to supercharge your strategy 

Create a Communications Calendar

Build a Communications calendar to help structure your campaigns. As part of this calendar, we suggest planning at least one campaign per month. Additionally, you should cross-promote your campaign across all your channels. Remember to add a targeted campaign when one size doesn’t fit all.  

Establish a dedicated team within your organization

Consider having staff to support calendar updates, challenge planning, & communications. Create an increase in engagement and sense of involvement by inviting a few representatives from your member population to contribute to the calendar.  

New Hire Onboarding

Create a call-to-action from the beginning by embedding program enrollment within your new hire orientation. This helps you to have stronger enrollment and engagement rates.  

System-Generated Communications

We offer a variety of communications that are generated by our platform. Our Pro Tip is to opt into all these system-generated communications and ongoing campaigns. This creates additional touchpoints with your members. 

Member-driven communications at your fingertips 

We’re dedicated to maximizing member engagement, driving health outcomes, and helping your members foster meaningful connections. Through on-demand engagement, custom communications, diverse communication channels, and the support of wellbeing champions, you have access to a wide array of resources to effectively communicate with your members and drive engagement.