Personalized Wellness Plans: A smarter path to better health

For years, wellbeing programs have offered members access to valuable resources, challenges, and health tools. Yet many organizations still face a familiar challenge: helping people understand which actions matter most, understanding what to do next, and staying engaged long enough to make meaningful progress.

That is exactly why we're introducing Personalized Wellness Plans.

Launching as the foundation of Personify Health's new member experience, Personalized Wellness Plans deliver a dynamic, goal-driven journey that helps members focus on the actions that matter most. Powered by the platform’s intelligence engine and grounded in evidence-based practices, Personalized Wellness Plans use available member data to provide personalized guidance and clear next steps that evolve with each member’s health needs, behaviors, and progress. 

Why personalization matters more than ever

Today's consumers expect personalized experiences, and organizations increasingly expect measurable results from their wellbeing investments. Traditional wellness programs often deliver the same experience to everyone.

Personalized Wellness Plans are designed to change that.

What are Personalized Wellness Plans?

Personalized Wellness Plans deliver a dynamic, goal-driven member experience that helps members focus on the actions that matter most. Powered by the platform’s intelligence engine and grounded in evidence-based practices, they provide personalized guidance that evolves over time to support better health outcomes.

How intelligence powers Personalized Wellness Plans

Personalized Wellness Plans combine member information, evidence-based guidance, and platform engagement signals to deliver recommendations tailored to each individual's needs. The goal is not to make decisions for members, but to help them make more informed decisions about their health and wellbeing.

Personify Health takes a responsible approach to AI and intelligent technologies. Personalized Wellness Plans are built with governance, transparency, privacy, and security principles in mind, helping ensure a trusted experience for members and clients.

What this means for members

• A clear place to start: A focused plan based on individual goals, needs, and health information.

• Relevant next steps: A plan that adapts as members make progress and their needs change.

• Greater clarity: Clear recommendations that help members understand what to do next and why.
  
  

What this means for your organization

• More meaningful engagement and utilization: A more actionable experience helps members stay engaged over time and make greater use of the programs and resources available to them.

• A clearer connection to meaningful action: Personalized Wellness Plans help connect member engagement with meaningful health actions and outcomes, making it easier to see the impact of your wellbeing strategy.

• Greater value from your investment: By guiding members toward the programs, resources, and actions most relevant to them, Personalized Wellness Plans can help maximize the value of your investment.
  
  

The foundation for a more connected, personalized experience

Personalized Wellness Plans are the foundation of our new member experience launching in 2027. They bring health insights, programs, resources, and actions together in a more personalized and intuitive experience.

This innovation marks an important step forward, and it's only the beginning. As we continue to evolve the experience, our goal remains simple: help each person understand what matters most, what action to take next, and how to make meaningful progress toward better health.

That's the promise of Personalized Wellness Plans.