by Personify Health on September 23, 2025
As we head into the final stretch of the year, it’s the perfect time to double down on strategies that drive meaningful engagement. The goal — maintain consistent member engagement through the end of the year, rather than letting it taper off. These last few months help set the stage for a powerful start to the new program year.
Here are a few tried-and-true tactics that are gaining traction across our client base. Whether you're aligning with Open Enrollment or looking to energize your annual game, these ideas are built to deliver results.
🎯 Align with Open Enrollment
Encourage your Benefits Team to integrate platform activities with your Open Enrollment initiatives and benefits conversations. A simple way to boost participation is by offering attestation forms or digital vouchers to your members who attend informational sessions or engage with key communications.
Pro Tip
Offer a digital voucher or attestation form to members who attend informational meetings or engage with key emails. It’s a simple way to reward attention and drive action.
💥 Double Points Campaigns & Related Resources
An “oldie but a goodie”—Double Points Campaigns consistently drive engagement. During the months of November and December, you can launch a campaign focused on fostering connections, reducing holiday stress, and nutrition. These campaigns boost overall engagement as well as increase Coaching sessions.
Additionally, don’t forget to share timely resources alongside your campaign. Use all your channels (company intranet, Slack or Microsoft Teams, or even Announcement Cards on the Personify Health platform) to share resources focused on stress management, holiday nutrition tips, and work-life balance resources.
Pro Tip
Plan and launch a double-points campaign to help your members navigate the holiday season with support and purpose.
📧 Health Check Reminder Emails
Do you have Health Check enabled? Don’t let your members miss out on the opportunity to get personalized recommendations (and even earn rewards). This dynamic, evidence-based assessment tool offers an engaging and meaningful experience that recognizes a member’s changing health, needs, and interests and inspires people down their own unique and relevant path to better health.
As your members enter the last few months of the year, this is the perfect time to complete Health Check to see the progress they’ve made this year. Consider sending targeted reminders to members who haven’t completed their Health Check. This quick, easy win boosts platform activity while also helping your members stay on track.
Pro Tip
Target members who haven’t completed their Health Check with personalized reminder emails to prompt action.
🕹️ Q4 Consistency Campaigns
For clients with annual games, many members reach their top level prior to Q4. To build momentum and maintain engagement levels, we suggest a Consistency & Engagement Campaign. This campaign is designed to keep members participating in the full game throughout Q4 (i.e. completing at least 1 journey, completing 20 days of cards each month, and completing a survey).
The incentive—anyone who completes this campaign, gets 1,000 points to start off their new program year. Equates to 10% of points to reach their Level 1 in their annual game.
Pro Tip
Run a Consistency & Engagement Campaign that rewards members 1,000 bonus points (for completing a journey, logging 20 days of cards per month, and completing a survey) for the new program year.
Bonus Tip: Drop a hidden event code in January for qualifying members.
❤️ Charity Challenges
Did you know that the last few months of each year are prime time for giving? That’s right. Many companies make donations during this season, and members love contributing to a cause. Help build a community among your population while boosting platform engagement at the same time.
Pro Tip
Let your members turn steps into charitable donations by launching a Charity Challenge. Be sure to select a charity organization that resonates with your members or supports your organization’s mission.
Ready to Boost Your Program Engagement?
Your Client Success Team is here to help your organization implement strategies to help you end the year on a high note. Whether you’re looking to launch a new Challenge or deploy supportive campaigns, we have the tools and experience to drive results. Contact your Personify Health Team to learn more.
