Featured Campaign: Pregnancy

Women's Health is a crucial service line for any health system to offer their community. As part of your promotional campaigns, it's important to raise awareness about the proper care during pregnancy. Consider planning and launching campaigns that promote your OBGYN services.

Campaign Tips

• Direct mail campaigns executed via our platform offer you the ability to connect with women in your service area to promote your services and instruct women on how to access care.

• Personify Health can easily target the most qualified audience, enabling you to reach profitable women ages 18-40 who could be made aware of proper prenatal care options. You can edit this to reach young pregnant women, high-risk women, un- or under-insured women, etc.

• Your campaign messaging can touch on topics ranging from steps to prepare for a healthy pregnancy, to proper care during pregnancy, to Labor and Delivery services, and beyond.

• Consider including these topics in your print communications to deliver the messages most relevant to your audience and garner stronger response rates.

• When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book.

• Capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area. Note, if your call-to-action is to attend a class, seminar, or event, keep a list of attendees and provide those to Personify Health so we can track results.