by Personify Health on December 1, 2023
February isn't the only month you could promote your Cardiology service line. With heart disease still being the number one killer of both men and women, it’s never too early or too late to begin planning your Heart Health campaigns.
Campaign Tips
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Using Activate to promote your cardiology services is a simple, cost-effective way to reach current patients and prospects in your market that have or may be at risk for heart disease. Our platform can reach potential targets before they even know they are at risk.
- Contact your Personify Health Account Team about how you can get a Service Line Growth Assessment of your cardiology services. See how you can get strategic insights to generate new service line revenue and volumes.
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Execute a direct mail campaign that connects with individuals in your service area, promotes your services, instructs people on how to prevent or manage the disease, and educates recipients about accessing care.
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Personify Health helps you easily target the most qualified prospects and patients in your service area who currently have (or have a high propensity to develop) the following conditions: atrial fibrillation, coronary artery disease, hypertension, and more.
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We can also reach a general audience for the cardiology service line. Pro Tip: You can customize these parameters to your needs and budget.
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When developing messaging, consider incorporating popular search topics, like sleep apnea, depression, atrial fibrillation, diabetes, and its links to heart disease, and how smoking is a major factor in developing the disease. Consider including these topics in your print and digital communications as Heart Month approaches.
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Also be sure to educate your recipients about the various risk factors of heart disease, which include but are not limited to age (55 or older for women), high blood pressure, high cholesterol, diabetes and prediabetes, smoking, being overweight, obese or physically inactive, having a family history of early heart disease, having a history of preeclampsia during pregnancy, and maintaining an unhealthy diet.
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When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, attend screening events or nutritional seminars, or even to the patient portal.
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Capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area. Pro Tip: if your call-to-action is to attend a class, seminar, or event, keep a list of attendees and provide those to Personify Health so you can track downstream ROI.
- REMEMBER: heart disease can affect patients in any month, so consider keeping it going with a trigger campaign to drive steady volume into your cardiology service line.
Let's get started
Contact your Personify Health Account Team today for the information you need to build awareness about your Cardiology services. Your Personify Health Account Team will guide you in the most effective ways to engage your market and generate strong ROI.
