by Personify Health on June 12, 2024
The school bells are just about to ring for the last time this year, but now is a great time to be planning your back-to-school physical promotions.
In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the summer ends. Many high school athletes will need to have them done even sooner to participate in summer activities.
Campaign Tips
Pick the right channels for your campaign:
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Direct mail and email campaigns offer you the ability to connect with the parents of those children eligible for such screenings.
- Consider sending a text making sure kids are up-to-date on immunizations and/or flu shots? Texting is just one of the communication channels we offer, ask your Account Team for more information.
- Do we want to include something about either making sure kids are up-to-date on immunizations (I get a text each week from the school district) and/or flu shots?
Enhance your campaign messaging:
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When executing your campaigns, ensure your calls-to-action are easy to understand and even easier to follow. Include calls-to-action on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.
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For messaging, consider including information about children with chronic illnesses heading back to school, tips for age-appropriate back-to-school sleep schedules, and food allergies. Consider including these topics in your digital and print communications to reach your audience with the most relevant information.
Promote in-person and virtual events (and don't forget to track attendance):
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Continue to also capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and prospects in your service area.
Let's get started
Engage the parents and guardians by contacting your Personify Health Account Team to learn how to build awareness about your back-to-school physical services. They can provide expertise in targeting this special audience and guide you in the most effective ways to gain ROI.
