by Personify Health on June 6, 2024
2024 has been an exciting year thus far for our organization. Not only have we announced our evolution to Personify Health, but this year also marks 20 years of our wellbeing platform.
That's 20 years of helping organizations—like yours—achieve their health and wellbeing goals. 20 years of guiding members on their journeys to lead healthier lives. 20 years of platform innovations to meet the ever-changing landscape. And we’re just getting started.
What better way to kick off our month of wellbeing than with an appreciation of how far we've come. Explore our timeline and impact stats below to see how our platform has grown over the years.
A look back at how far we've come
2004
A healthy idea is born
Sir Richard Branson created Virgin Life Care, a South African company under the Virgin Group. After moving to London, the company offered a flagship product for consumers to self-manage their health through positive, daily habits.
2007
Adding professional perspective
Strengthened our pioneering position in health rewards programs and integrated evidence-based research by establishing our Science Advisory Board.
2009
Throwing down a challenge
Challenged U.S. governors to compete in the Capitol Steps Challenge to raise awareness about the obesity epidemic.
Next, we also designated June as Annual Employee Wellbeing Month and expanded globally with our first international client.
2012
It's time to thrive
Introduced our mobile app and rebranded as Virgin Pulse. Also, hosted our first-ever Thrive Summit to gather industry leaders and clients for education and networking.
2015
Launching our micro-learning methodology
We expanded our award-winning solution suite with daily engagement tools, personalized micro-learning, and targeted communications - thus delivering the first global solution purpose-built to increase productivity and strengthen workforce cultures.
2017
Putting wellbeing on the map
300K+ people participated in the first ever Global Challenge. Participants spanned 190 countries took a combined 319 billion steps and burned 12 billion calories during this 100-day health and wellbeing journey.
2018
Merging high tech with human touch
The addition of live health coaching, digital condition management, and closing gaps in care support ensured we were the most complete high-tech, high-touch digital health and wellbeing experience on the market.
2019
Relevant content and relatable coaching
Introduced new Wellbeing Channels within the platform – Safety, Sustainability, Diversity, Inclusion, Personal and Team Effectiveness – and a new Health Risk Assessment with NCQA certified content.
In addition, we expanded our global footprint with Global Journeys — making digital coaching available worldwide — and localized content in 20+ languages.
2020
Transforming diabetes prevention
Added a best-in-class diabetes prevention program. This digital therapeutic was the beginning of what is now available in our Transform solution including weight management and blood pressure.
Simplifying benefits navigation
Integrated benefits navigation directly into our digital platform - the beginning of our Navigation & Advocacy solution.
2021
Expanding health system and health plan support
Expanded our health system and health plan support to include a multi-channel health CRM (ideal for patient acquisition) and health communications solutions.
Launched VP+
Virgin Pulse made it even easier to incorporate partners into a client's health and wellbeing program with VP+ – one contract for all your population needs.
2022
Rethinking how people find care
Further invested in our Navigation & Advocacy Solution to help people navigate healthcare with ease, advocacy, and cost transparency.
This simplified experience helps make it easy to understand what benefits and options are available, what’s covered and what’s not, and what the cost of care will be.
Expanding the partner ecosystem
Added 50+ point solutions to our global partner ecosystem, enabling organizations to easily enhance their programs to better meet members' needs.
2024
Introducing... Personify Health
With the goal of addressing the issues of increasing healthcare costs and complexity, Personify Health launches the industry’s first and only personalized health platform.
By breaking down traditional silos and rejecting a one-size-fits-all mentality, the platform brings together benefits design and delivery, holistic wellbeing, and comprehensive health navigation – all in one place.
After 20 years of progress, we're seeing impressive results
