by Personify Health on June 12, 2024
As hospitals and health systems face rising costs and shrinking margins, acquiring high-value prospects is mission-critical. In a recent SHSMD webinar, a panel of marketing experts gave healthcare marketers the playbook to deliver an ROI.
“The great thing, again, about using predictive modeling with your CRM, and your CFO will like this too, is that you can help drive strategy with that data and get real-time ROI insights,” shared Jaci Haack, vice president of strategic development for health and hospital systems for Virgin Pulse. “You don’t want the data from the four walls of your system bounding service line or procedure growth to drive revenue; your data has to include consumer-level data that can give you high-value prospects and patients that need your service and a high propensity to pay.”
Want to hear everything the experts had to say? We’ve made it easy for you to replay the SHSMD webinar on demand. Here are the top three takeaways from the interactive audience discussion.
