by Personify Health on October 21, 2025
AI is transforming employee benefits—but not without nuance.
In today’s fast-evolving benefits landscape, self-funded employers are under pressure to deliver more personalized, cost-effective, and scalable solutions. Enter artificial intelligence (AI). But while AI offers powerful tools, it’s not a one-size-fits-all solution.
Key takeaways from our eBook
Our latest eBook, AI in Employee Benefits, explores how to strike the right balance between technology and human touch.
- Personalization at Scale: AI enables tailored health and wellbeing experiences by analyzing claims, behaviors, and preferences. From scheduling reminders to educational content, platforms like Personify Health use “data twinning” and predictive modeling to deliver relevant recommendations—without replacing human expertise.
- Smarter Navigation and Advocacy: 81% of employees try to resolve healthcare issues on their own before contacting support. AI-powered chatbots offer intelligent self-service, guiding members to answers while preserving access to live support for complex needs.
- Fraud, Waste, and Abuse (FWA) Detection: AI helps identify costly, wasteful claims—saving millions for self-funded employers. But Personify Health emphasizes that AI should flag potential issues, not make final decisions. Human reviewers remain essential.
- Ethical and Responsible AI: Concerns around data security, accuracy, and bias are real. The eBook outlines governance strategies to ensure AI is used responsibly, with transparency and human oversight.
Why It Matters
AI isn’t here to replace people—it’s here to empower them. By blending tech and touch, employers can improve employee experiences, reduce costs, and build trust in their benefits programs.
Ready to explore the full story?
Download the eBook to discover how Personify Health is leading the way in responsible, high-impact AI for benefits administration.
