Activate: Our intelligent outreach solution
by Personify Health on January 19, 2024
Health systems are grappling with a myriad of challenges—from finances and patient health outcomes to rising consumer expectations and staff shortages. Health plans share similar challenges from consumers, especially as plan members continue to look for more from their health plans—including increased personalization, help with managing chronic conditions, and mental health support.
We all share the same concern regarding the lasting impact the last few years had on all of us—we’re struggling on both a physical level and a mental level. In their 2023 report, Mental Health America reports that 21% of adults (50 million Americans) are experiencing at least one mental illness, and over half (over 28 million individuals) receive no treatment.
With all these challenges, what are you to do? Consider enhancing your outreach with a digital solution that offers a personalized experience.
In fact, 45% of providers think interventions—such as text reminders—have a positive impact on their patients’ ability to successfully follow their care plan for their chronic or complex conditions.
Additionally, one of our recent studies found that 77% of those surveyed feel their health plan can help by providing resources to help them stay healthy outside of the doctor’s office.
Enhance your outreach and drive action
Meet Activate, our intelligent outreach solution offering data-driven, health communications that stimulate action and deliver results.
Activate is a multi-channel, multi-cycle communication solution that drives acquisition, retention, and engagement through holistic and targeted outreach powered by advanced data modeling. With Activate, you can personalize motivation and impact receptivity via predictive modeling to better enable member action.
Meet people where they are
We want to help you optimize your campaigns. That means helping you get the right message in front of the right people, in the right environment, at the right time, using the right channels.
Our engagement experts know the right channel, voice, and content to help members overcome barriers and drive action.
We have the data you don’t have. We have the ability to put it into action. And we can drive encounters for your target audience. In other words, by knowing so much about the consumers we are communicating with, we know what to say and how to say it in order for you to get them to do what you need them to do.
Health Plans: Improve your member experience and reduce risk
Regional plan closes diabetes gaps in care
Leveraged personalized outreach and rewards to drive 20% of members to close all 3 diabetes gaps—which is important to their members' health, their plan’s quality measures, and Star Ratings.
How Medicare Advantage plans drive outcomes
Health Systems: Enhance your patient engagement and prospect acquisition strategy
Using the force of data to make a lasting impact
Health system embraces data and targeted campaigns to promote vaccine acceptance, acquire new movers, and send health risk assessment trigger campaigns to drive patient volume and earn high ROI.
Predictive propensity models power marketing ROI
Looking to attract high-value patients? Using generic marketing strategies won't be effective if you want to acquire and engage patients in your area.
Interested in learning more?
Contact your Personify Health account team to learn how you can engage more of your health plan members or acquire and retain patients with Activate, our intelligent outreach solution
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