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Audience Limits

What's new?

Users can now limit the audience to the size that fits their needs. Clients have been using Audience Builder to create audiences for their campaigns, and they use Audience Extract and Audience API services to pull audiences from our platform, but we lacked an efficient way to provide a limit to overall audiences in Basic mode and segments in Advanced mode. Within the Audience Builder tool are now fields where the client can enter their audience limits.
PI2 Launch Audience Limits 2-2

Why it matters?

By establishing set audience limits, clients will gain more trust and have a simplified way to contact the chosen audience list. Earlier there was no effective way to limit the audience size which led to different complications for the client.
 

Key Benefits

Maintain and improve client satisfaction
- Increase in revenue
- Improve system performance with limited audience lists
- Improve audience-building task satisfaction (t-sat)
- Very few competitors have this option currently and can support this type of audience flexibility.
 
 
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Availability
May 31st
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Price
Included
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Audience
U.S.
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Accessibility
Web App Only

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April 3-5
Laguna Beach, CA

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April 9-11
Atlanta, GA

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April 15-17
New York City, NY

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