Let’s face it - partner programs can be extremely powerful, but only if people actually use them. As an HR leader, you’re not just managing benefits, you’re shaping culture. The right strategies can turn passive participation into active enthusiasm.
Here are five best practices that leading organizations use to drive real engagement—and how you can make them work for your team.
From seasonal double-points campaigns to targeted rewards for completing wellbeing assessments, organizations are seeing measurable upticks in partner usage. One client doubled engagement with a simple double-points push. Another added a $25 reward for completing a mental health check-in. On the flip side, one organization incorporated micro-rewards with specific content actions which increased partner sessions from 6K to 23K YoY.
According to Headspace's 2024 Workforce State of Mind Report, 89% of employees say their leaders talked about their own mental health compared to just 35% in 2020 which shows a growing culture of transparency, support, and trust. Equip your leadership team with guides and training to help them confidently promote partner programs. When leaders model healthy behaviors, they normalize participation giving employees permission to do the same while reducing stigma around using resources.
Wellness Champions are your secret weapon. A well-rounded and distributed Wellness Champion Network is critical in helping increase engagement with all benefit programs. With the right tools—like talking points, event blurbs, and best practices, they can spark everyday conversations and drive participation.
Pro tip: live trainings before major initiatives give champions a clear call to action and boost their impact.
Wellness Champions are your secret weapon. A well-rounded and distributed Wellness Champion Network is critical in helping increase engagement with all benefit programs. With the right tools—like talking points, event blurbs, and best practices, they can spark everyday conversations and drive participation.
Pro tip: live trainings before major initiatives give champions a clear call to action and boost their impact.
One organization built a “partner tour” challenge featuring quotes from members and activities across all vendors. Another tripled engagement by spotlighting their top 50 workouts in a year-round campaign. Whether it’s a bingo board, guided challenges, or a shared goal, challenges strengthen community and drive true results.
We want to hear from you! Connect with your Personify Health account team to see how you can implement one of these strategies into your platform and make healthiness happen.
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Already have partners? To learn how your populations are engaging with your existing partners, contact your Personify Health Account Management Team to learn more.