In an increasingly globalized world, the ability to engage members in their local context and time is invaluable. Recognizing the diverse locations of our users, this development exemplifies our dedication to enhancing user experiences and operational efficiency. By ensuring communications like activation and reminder emails are sent during optimal hours, we're not just respecting our member's time; we're significantly improving the chances of engagement and participation.

• Localized Engagement: Automatically converts the country information from the eligibility file into a specific time zone ID, tailoring engagements like enrollment campaigns and reminder emails to the member’s local time.
• Enhanced International Support: Addresses a critical need among our international client base, ensuring activation and reminder communications are sent during the recipient's business hours, thereby potentially improving enrollment numbers outside of the US.
• No Additional Effort for Sponsors: For sponsors lacking specific time zone fields on their enrollment screens, this feature seamlessly integrates the needed data, streamlining the process without extra steps or configurations