Direct mail and email campaigns executed via our platform offer you the ability to connect with these sleep-deprived individuals in your service area to promote your services.
When executing your campaigns, ensure your calls-to-action are easy to understand and even easier to follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.
Continue to also capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area.
For messaging, consider including information about sleep apnea and how chronic pain affects sleep. Perhaps including these topics in your digital and print communications will deliver the messages most relevant to your audience and garner stronger response rates.
Did you know? Personify Health can reach prospects in your service area who have self-reported sleep issues!
Further engage your target audience by contacting your Personify Health Account Team for information on how to build awareness about your sleep services. They will guide you in the most effective ways to gain ROI.