Deploying a direct mail diabetes campaign via Activate is a simple, cost-effective way to reach current patients and prospects in your service area that may have diabetes or prediabetes. View these tips to enhance your campaign.
Grow your reach with improved targeting:
You can reach patients and prospects who haven't been diagnosed but are on the path toward it. In other words, you can reach potential targets before they even know they are at risk.
Personify Health can easily target the most qualified audience, enabling you to reach profitable men and women ages 30-75 who could benefit from wellness tips and care to help prevent or manage their condition. Pro Tip: Personify Health parameters are 100% customizable to your needs and budget.
Enhance your messaging:
When developing messaging, consider incorporating popular search topics, like diabetes maintenance, diabetes during pregnancy, and education on the different types of Diabetes and how they differ from each other.
People should also be educated about the risk factors of all types of diabetes, which include obesity, glucose intolerance, family history, age, smoking, high blood pressure, a sedentary lifestyle, and more. Consider including these topics in your print and digital communications.
When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, attend screening events or nutritional seminars, or even to the patient portal to direct book.
Promote in-person and virtual events (and don't forget to track attendance):
Capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area. Pro Tip: if your call-to-action is to attend a class, seminar, or event, keep a list of attendees and provide those to Personify Health so you can track downstream ROI.
Contact your Personify Health Account Team today for the information you need to build awareness about your diabetes services. Your Account Team will guide you in the most effective ways to engage diabetics and pre-diabetics in your market and generate strong ROI.