Did you know that our programs help improve breast cancer screenings by 39.9+% and cervical cancer screenings by 17.6+%?
Direct mail and email campaigns offer you the ability to connect with individuals who may be at higher risk to develop breast or ovarian cancer based on age, weight, family history, presence of the BRCA1 or BRCA2 gene mutations, and other factors.
When executing your campaign, ensure your call-to-action is easy to understand and even easier to follow. If the goal is to increase the number of Mammograms at your facilities, include a call-to-action on your piece that directs recipients to a website or call center to register for screenings or schedule appointments. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.
You can also add display advertising to your marketing mix by placing banner ads on websites, allowing you to reach the captive audience seeking breast and ovarian cancer information.
Continue to also capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area.
Also, don't forget to include those who are newly entering the age for mammography in your outreaches.
Contact your Personify Health Account Team today for all the information on how to build awareness about your Oncology and Women’s Health service lines to further engage your target audience.